Rituals will open its first UK Mind Oasis this October on London’s Oxford Street, introducing a new format dedicated to mental wellbeing in one of the city’s busiest retail districts.
Described as a “sanctuary for the mind,” the Mind Oasis will occupy a prime location within Oxford Street and marks the latest expansion of the concept following launches in Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt. The space will offer multi-sensory experiences designed to support deep relaxation and mental reset, combining science-led treatments with immersive design.
Rituals has positioned the Mind Oasis as a response to the fast-paced nature of city life, particularly within high-footfall shopping areas. The concept first debuted in The House of Rituals in Amsterdam and has since gained recognition for its approach to experiential wellbeing.
Annemarie Forsyth, Managing Director, Rituals UK and Ireland, said: “We’re beyond excited to launch the Mind Oasis in London. Oxford Street is fast-paced and full of life—making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.”
Alongside the Mind Oasis, the Oxford Street flagship will feature a dedicated retail area with a selection of exclusive products. The space is intended to serve as a central hub for Rituals’ wellbeing collections, designed to appeal to both long-standing customers and those new to the brand’s daily self-care philosophy.
The opening supports the brand’s ongoing global growth strategy, which includes the development of its Mind Spa model and a commitment to combining retail with wellness.
The Oxford Street space adds to a broader portfolio of more than 1,300 stores across 33 countries, including other major cities such as Paris and Hong Kong. As part of its expansion, Rituals continues to focus on sustainability goals, natural origin formulas, and responsible packaging across its product lines.
